I wish I had some more creativity and innovation in my life and business, do you?
I did, so enrolled on the Coursera course Managing Innovation and Design Thinking Specialisation, the first module of which was ‘Boosting Creativity for Innovation’, to find out more about what creativity is all about and some of the science and history behind it. I’ll share what I learned so far below.
So, what is creativity?
It is something that is creative and original, but also useful.
Useful can be defined as being recognised as practical by a sizeable group. So it isn’t just about whether you think something you did is creative, it’s whether some others do too.
Why is creativity important?
Before we begin on the history, a quick point on this.
IBM recently did a study amongst 1,500 CEOs, which concluded that creativity is the top quality required in a leader in today’s environment, Boston Consulting Group had similar opinions. This is an interesting read called Is Creativity the Number One Skill For The 21st Century? I think it definitely is, particularly given how quickly the world is evolving. Everyone needs to be able to…
